The female-fronted power metallers Seven Kingdoms have announced that they’re about to begin recording new material.
Rather than drop another full-length album again, the American outfit is taking a different approach, due to the digitization of music in a rapidly-changing industry. They plan on releasing two EPs and then a full-length album (which will contain a couple songs from both EPs as well as new material) over the next two or three years.
Here’s what the band has to say to justify their unconventional plan:
“Why do this? Well, having less songs in a pressing allows us to spend our resources in extra content to be released on these online platforms: Most songs will now get a Music / Lyric Video, we will have more focus on individual songs, and we can release content and give the fans what they want – “MORE” sooner, faster and better than ever before! Streaming, Video Views and Touring is the future of this industry and we need to do what it takes to do all of those more. It may not be quite the way it is now, but 3-5 years from now, that is the way it will be. It’s time to look to the future. “
To take full control of this mass-production, Seven Kingdoms have also decided to release all of their content for the foreseeable future independent of record labels. Evidently, their emphasis lies on supporting the music directly from the artist rather than using a middle man.
This move does make sense. The band already has four full albums as well as a solid fanbase, so perhaps their success can ride on their social media reach rather than relying on labels to promote them.
What do you think? Is this the right move for Seven Kingdoms? And, is the day of the record label numbered?
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